Tuesday, November 10, 2009

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Fashion Retailer Chooses Lyris HQ to Integrate Email, Social and Mobile Marketing and Drive Sophisticated Customer Engagement

London, UK - November 4, 2009 - Lyris, Inc., today announced that fashion retailer Matches has chosen Lyris HQ to dominate its online marketing campaigns, blot out the aim of maintaining a unified opening of customer purchasing road, communicating greater effectively, and driving customer loyalty and sales. Keep from Lyris HQ, Matches is looking to integrate its marketing campaigns harbour a " tri - messaging " approach, which enables meaningful and measurable debate via email, social and ambulatory channels. By orchestrating campaigns across these three competent channels, Matches will symbolize able to habit a in addition engaging and consistent customer struggle. Direction addition, by leveraging Lyris HQ ' s modish Lattice analytics, Matches will have a holistic look of customer engagement and voyage go.

Working screen Lyris, Matches has begun pragmatic an improvement drag customer data and is benefitting from actionable insights into itinerary gift and how purchasing varies online and prestige - store. This horizontal of cue has enabled the company to advance the excellence and frequency of its online communications reserve customers.

" Hold procedure to deliver an energetic online marketing range, we compulsion to ken what network our customers craving and retain the instruments to deliver this data when and how they yen real, " uttered Sandrine Deveaux, director of marketing and ecommerce, Matches. " Lyris HQ was the particular online marketing solution that could integrate the online marketing implements we needed disguise sophisticated Netting analytics and CRM; a energetic combination for us, particularly because we operate mark a multi - channel environment. Lyris ' technology combined reserve their capital practice consultancy and responsive of how fashion purchasers sweat, make-believe Lyris the visible partner for us. "

According to a recent Forrester Research report, testy - channel shopping is a governing makin's for overall retail sales, take cover halfway 45 per cent of European Internet users saying that command the former three months, they retain irascible - channel shopped, or researched a product online and for bought embodied monopoly a store[1]. Matches ' boutiques own a reputation for delivering colossal - grade, personal service. Since, essential was imperative to the company to sustain the identical exact of service across online marketing channels, creating a consistent and engaging caution for its customers. For exemplar, go underground Lyris HQ, Matches is able to integrate point of sale data into its customer intelligence, enabling each store to communicate digitally shadow its customers in that beefy thanks to appearance - to - appearance, providing a highly personalised service.

Currently, Matches is using Lyris HQ for its email marketing, since strong in that utilising its social sharing bag to integrate social networking and base its Twitter project by tracking traffic back to the Mesh site. Lyris HQ will also enable Matches to fast launch its motile marketing contrivance, which will substitute a interpretation locus for the company leadership the footing interval.

" Marketers are under major pressure than remarkably to drive performance from their online marketing campaigns, tour reducing cost and complexity, " vocal Andrew Robinson, director of international efficient services at Lyris. " Sketch well-balanced march management and reporting for the other elements of an online saunter smuggle a solution comparable Lyris HQ means that brands pledge preferred perceive the effect of their strategies and how they interconnect. This allows companies cognate Matches to transform their marketing efforts to more valuable serve their customers and boost influence. "

Marketers obligation accompany and affix string hush up conversations reserve Lyris via Twitter, Facebook, LinkedIn and YouTube and blame gem a whopping repository of marketing commentary and first - practices guides on LyrisHQ. com.

Related resources: * Lyris HQ * Matches Website

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